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Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

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by Will Guidara
Regular price $29.00

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For a limited time we have copies signed by Will Guidara.

How does the GM of a Michelin 3-star restaurant think about hospitality? Will Guidara, who led the front of the house team at Eleven Madison Park and The NoMad, believes passionately that the best businesses, restaurants or otherwise, dedicate themselves to exceeding expectations at a level that no customer can predict.

Unreasonable Hospitality is Guidara’s guide for any business with customers, luxury or not, that wants to grow and be recognized for what they do. His advice extends from setting expectations, both for how employees deal with customers as well as each other, to building an approach that can grow with the business, and to having the creative flexibility to cope with the unexpected situations that challenge any business.

Guidara’s account is not a litany of success after success. His advice is built on conviction and practice but also on humbling experiences that showed him how important it is to plan and to recognize when plans have to change.

Writing with a clear, conversational voice that is free of feel-good jargon, Guidara gives managers and owners tools to distinguish themselves and their dreams.


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