How did a pop-up hot dog cart turn into New York City’s beloved Shake Shack? And how did a NYC vision of a Midwestern burger and dog stand become an international success? The story is as colorful and lively as the medium, and the people telling it. Learn about the Shake Shack ethos, its mission, its heart, and about the people that made it what it is today. And, if you want to try your hand at recreating some modern classics, there are also recipes for all your Shake Shack favorites!
Color photographs and illustrations throughout. Hardcover.