Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
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Michael Moss won a Pulitzer prize for his 2013 book, Salt Sugar Fat, which delved into how industrial food giants engineer their products to be irresistible to human eating habits and impulses.
Now in Hooked, Moss goes deeper into the latest research into the addictive power of food and how it is exploited by multinational corporations as well as local franchisees. Whether its a matter of specially designed sweeteners, products marketed with an eye to the latest health trend, or leveraging political influence to suppress efforts to provide consumers with information, a bevy of interests are lined up to make it increasingly easy to sell things that stretch the definition of what food is.