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OP: Fashionable Food

by Sylvia Lovegren
This item is no longer available.

Macmillan, New York, 1995. Hardcover. Near Fine. First printing.    

It takes nothing more than cracking open an old high school yearbook to be met with the immediate, sometimes painful, truth that clothing and hairstyles, perhaps once cool beyond words, do not always remain that way. 

Cuisine experiences the similar passing of trends. No matter how we may tend to romanticize, in due course, much of what we grew up with and loved will suffer the inevitable fate of most fads. Not all trends are cringe-worthy, but those that are tend to be the most memorable.

Sylvia Lovegren⁠—food writer and historian, cookbook collector, and Petit Propos Culinaire contributor⁠—explores here American culinary fads from the 1920s to the 1990s. While Lovegren notes that food fashions are by no means “new,” the technological advances of the 20th century⁠—phones, cars, radios, television⁠—enabled a “virality” never before seen, paving the way for today’s even faster-paced standards.

In a good-humored voice Lovegren provides historical context to the hows and whys of these curious culinary blips. Why were the salad-makers of the ‘20s so unbearably fond of gelatin concoctions or mayonnaise-dressed combinations of bananas and popcorn? What didn’t they flambé in the ‘60s? What caused the shift from the trendiness and greed of the ‘80s to the “cuisine of poverty” that exemplified the early ‘90s?

Plenty of recipes are provided—not everyone will want to hazard them, but who knows?⁠ Fashionable Food is certainly most suited for avid readers in social and culinary history. Filled with black and white photographs, period graphics and design, food advertising, and historical material throughout aid in telling a story in which we all live.

We are pleased to be offering the 1995 first printing, in Near Fine condition, including the jacket. 



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