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In Search of the Perfect Peach: Why Flavour Holds the Answer to Fixing Our Food System

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by Franco Fubini
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Here is what the publisher tells us about this book: 

Let flavor guide our food choices – and lead us to a better food future. In Search of the Perfect Peach shows us how this simple desire can bring about a healthier, tastier and brighter future for our food, the people who produce it and the soil it grows in.

That first bite of a perfectly ripe peach can be truly transformative – a joyful moment that will stay with you forever. For Franco Fubini, founder and CEO of Natoora, this encounter also leads him to realize that flavor is not simply a fleeting, visceral experience but a window into the farmer, a connection to our natural environment and a taste test for our food system.

What makes a great-tasting tomato? Why is scarring on a greengage a good sign? Does ‘eating local’ narrow our priorities to the exclusion of others? In Search of the Perfect Peach follows Franco as he navigates the food system in pursuit of this elusive element. As he takes us from Sicily’s citrus groves to the streets of Mexico City, he shows how we have allowed the wider industry to compromise on more than just flavor.

Franco’s search for the Greta peach culminates in his own clarity and conviction: by looking to flavor, we can unpick the industrialization of our food production, restore nutrition and seasonal diversity to our plates and the craft of growing back to our landscapes. And, above all, we can find that perfect peach every summer.

Hardcover. 



Published: September 19, 2024

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