{"product_id":"op-a-treatise-on-cake-making","title":"OP: A Treatise on Cake Making","description":"\u003cp\u003e\u003cem\u003eStandard Brands Incorporated, New York, 1935. Hardcover. Good Plus. Third printing.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e“The cake business belongs to the baker,” begins this all-encompassing guide for professional commercial bakers and bakery owners. First issued in 1933, its agenda, apparently, was making baked goods a strictly commercial enterprise rather than a homemade product. Citing that shift in bread’s trajectory since 1890 from 20% commercial, 80% homemade to the inverse in the 1930s, the publisher, Standard Brands, hopes to do the same for other baked goods. (Standard Brands was founded in 1929 through the merger of sundry baking supply\/packaged goods companies such as Fleischmann.) \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA Treatise on Cake Making\u003c\/em\u003e covers all aspects of the business from ingredients and their chemistry to packaging and mold prevention. Of course, there are also hundreds of recipes for large scale production of everything from waffles, pound cakes, jelly rolls, doughnuts, and cookies to elaborate wedding cakes. An exceptional resource for those producing on an industrial level.\u003c\/p\u003e\n\u003cp\u003eOur copy bears the ownership signature of James S. Carmon, Jr. (1915–1988), a US Army veteran of WWII and longtime employee of Charlie’s Pie Shop in Knoxville, TN, shuttered in 1973. A Rodelle Laboratories (manufacturer of vanilla and other flavorings, founded 1936) business card and a Virginia Dare Extract Company promotional ruler\/1949 calendar found laid in. Some marginalia and soiling—particularly in the frostings section and to the clothbound case. Otherwise, sturdy and fully functional.\u003cbr\u003e\u003c\/p\u003e","brand":"KNOP","offers":[{"title":"Default Title","offer_id":41406053417093,"sku":"Standard Brands Incorporated","price":55.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0297\/5046\/0549\/files\/standard_brands_Treatise_on_Cake_Making.jpg?v=1761229723","url":"https:\/\/www.kitchenartsandletters.com\/products\/op-a-treatise-on-cake-making","provider":"Kitchen Arts \u0026 Letters","version":"1.0","type":"link"}